Everyone's financial situation is different. Some people can afford to put down a large down payment on a vehicle or pay the full price upfront. Then there are those that do not have the money in their possession at the moment and have to take out a loan. There are some differences between the two:
Customization
Buying a car lets you keep it for as long as you want and you can customize the vehicle as much as you want. Leasing a vehicle means that it has to be returned in the original form it was purchased.
Payments
In order to buy a car the purchaser is required to put some money down on the car to take it off the lot. They also have to pay taxes, registration, etc. Leasing may give you the first month covered and then you pay on monthly basis.
Selling
Purchasing a car allows you to sell at any time you want. Leasing is a contract that is hard to get out of.
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Finance